Month: November 2018

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The Top 10 Internet Marketing Strategies for Increasing Your Sales

Are you looking for creative strategies in marketing, develop your business? Are you looking for tactics that increase the volume and flow of transactions in your business, which give you a huge impact on your sales?

If the majority of your business marketing depends in one way or another on the Internet, the following 10 marketing strategies, if properly used, will increase your sales volume right away.

1. Commodity / superior service

Providing a great product (or service) is a thousand times more successful than a successful marketing campaign. On this principle, huge fortunes have been built, more than those built on the ruins of spectacular marketing campaigns, for a product / service that is free of content. That is why the first strategy in this article is that creating a creative product with its weight gives better results in marketing and sales, because if it is not product innovation that is the foundation, then innovation in marketing will not be forgotten. In clearer words, if your product is not better than competitor products, all marketing campaigns will not resonate, have a competitive advantage, or have unique advantages in the market they are competing with.

Provide a good product, let the disguised ads support it, and let the consumer use it confirms all the previously announced quality standards, and then this will be your biggest marketing success .. You need a strategy, and a strong and unique message to be able to win in this arena.

The only way to keep your product in a distinct position among competitors is to make it unique and fill the void that the market wants from a unique product for sale. For example, when FedEx or Federal Express began to operate in the parcels market, they knew that the market was thirsty for a faster and faster delivery and transport service than usual at that time “from 4 to 6 weeks.”

FedEx or Federal Express has filled this gap and has taken control of this market segment (the shipping and transport market) with the following slogan: FedEx FedEx .. where there is – your expulsion – overnight.

This slogan made FedEx stand out to the world as the dominant leader in the industry, taking its huge share of the market at an unnatural speed and increasing its sales and profits. Now, how can you put your product in a position where it is more useful and advantageous than other people’s products?

2. Words that sell

Successful marketers in our world know a lot about the market they are working in, and they also know how to sell it. They know very well who their customers are. What are the common needs? What are the goals they want to achieve? What is the psychology that drives them to take out their credit card? Purchase decision.

These marketers use this information to set up their marketing campaigns and to create their site to address the market’s desires and meet those desires. This “market-matching message” makes their marketing and location more deals and sales than competitors.

You can use this strategy on your site with a Conversion Rate Optimization or as the rate (CRO). In short, the CRO process is to make your website generate many positive results (deals and sales) by making it more convincing, trustworthy, and easier to navigate and browse for visitors so that most of them can find what they are looking for and make a quick decision. The CRO is therefore the easiest and fastest strategy to increase transactions and sales from your website. In addition, it is the best way to increase your sales and transactions without spending a bundle of cash that brings a huge number of visitors to your site. In fact, it is the first step that you should consider before you consider increasing the rate of targeted visitors to your site.

3. Newsletters

Emailing a regular newsletter is a very effective way to stay in constant touch with your customers on a regular basis. They talk about you and the latest news about your domain. It simply means that they remain in their radar field and remain the first choice for them if they need a product / service in your area. In fact, a good newsletter – probably – is the best way to keep customers interested in what is offered, available whenever you like to show a product on them, and the most beautiful thing is that it costs almost nothing compared to the cost of your business.

The newsletter in general is not unusual, it is simply a media address full of important information, sent to subscribers of your mailing list via e-mail. Of course, we do not need to point out that the information contained in the bulletins should be useful to get an adequate estimate from your readers. Otherwise, people will cancel their list from the list in a hurry. People in the same field will increase their popularity in a short time, In a shorter time. So every two weeks or a few weeks send an “educational message” that covers the interest of the participants, as well as some useful articles, tips, news, free gifts and special offers.

We’ve talked about online marketing before writing about good e-mails. For more information, read “How to write emails that sell your products and people like to read them.”

4. PR

Leasing the services of an e-marketing and PR company can really boost your business, as well as profitability and deepen your vision. The role of PR is to create popularity for you by placing your news, press releases and influential articles in the media that your target market sees. The popularity that you will have will increase your credibility, and support your visibility in the market, thereby increasing your sales automatically.

For the best results of any public relations campaign, go where your target market is. Or in clearer words: Put your message in the media that your customers read and watch. They include websites, online discussion forums, magazines, newspapers, radio, TV shows, and all the media your target customer pursues to get the latest news and information about your area of ​​expertise.

Renting the services of public relations agencies who know journalists working in your particular area will be very useful to you, as this will help you to cover your story in the media more than once. Once the current media is transformed into a modern web-based media, your news will be automatically transferred to the Internet as well.

It is often a good idea to hire a talented public relations firm, as well as to hire a professional online marketer who knows the Internet well and has the skill to put your articles, news, and press releases posted on the Internet in Google News, Yahoo, and websites that are interested in your industry. , In particular the dialogue forums.

It will be a very powerful tool, quickly impacted, whether you are marketing online or off the Internet, and will support the visibility of your vision, increase the volume of visitors, and therefore volume of sales.

Of course, there are many leading Arab companies in this field, including Marketing Online.

5. Configure your site for SEO search engines

More than 88% of Internet users are searching for sites, products and services through search engines, directories and websites scattered over the Internet. Approximately 90% of the clicks on the results pages of search engines (SERPs) are up to 5 results on the first page (this of course does not include paid advertising). In addition, the sites that occupy the first result are usually worth the trust of the user, and there is no PPC in return, which means that if you are one of these five centers, you will get a high quality visitor, at the lowest costs. In other words, if your site is not on the front page, it may be better to consider it not in search results.

Ensure that your site gets a prominent ranking in the keywords / phrases that relate to the product / service you provide with an effective SEO campaign. There are 3 main steps to SEO SEO: –

1. Configure your page with keywords in the Title Page, Meta Tags, Headlines, Content, and, if possible, the URL.

2. Link your pages to each other using the same keywords / sentences.

3. Obtain reverse links with key keywords / phrases from major sites in the industry.

The three previous steps – all of them – are very important, but the third step is the most important at all. Unfortunately most people do not understand this step, or at least do their job wrongly. But the best way to get back links is as follows:

Buy links from large similar sites with you in the same industry.
Work on registering yourself in huge and famous web directories on the Internet such as Yahoo’s Yahoo Directory.
Distribute your keywords in your press releases with famous services like Bayan Press.
Publish articles and information related to your product / service, in popular sites and blogs.
Usually it is quite enough for a carefully selected bunch of specific sites, it will have the main role to increase your Rank and in record time as well. Make yourself in the security box by targeting relevant sites that are relevant to your site theme and are working in the same industry. Also, do not neglect the quality element when searching for such sites, so as not to sign yourself in the trap to focus on quantity and leave the quality.

In general, SEO takes a lot of time and effort, but it is good and valuable in the long term, because it offers you high quality visitors 24/7/365.

6. Ad campaigns for PPC in search engines

Ad campaigns where Pay-Per-Click or PPC is launched to appear in the first results of search engines is one of the most targeted ad spend for money, and the best. Why? Because PPC campaigns allow you to place your ads directly where you can not reach them, for customers who are looking for your product / service, right now and there … no ad template that does this to you.

In just one hour of setting up your subscription and running your ad campaign on an ad program like Google Adwords, you can see results at an amazing speed on the first page after you launch your campaign directly. It is possible to control which page visitors specifically want to reach, which are the ones that contain the marketing message you want to deliver to them, or those that contain the product that meets the needs of the visitors they are looking for. , Which you would like to sell.

Of course, in a campaign like PPC campaigns, you pay for every visitor who clicks on your ad only, which means of course high advertising cost, but luckily Google AdWords includes a tool called Conversion Tracking that allows you to know which keywords are more productive, And profit, so your campaign and site can be configured to deliver better results and boost your sales.

PPC campaigns must be an indispensable part of your business system, and an important weapon that must be included in your arsenal of sales generating weapons.

7. Provide free things .. Content, sources, tools .. etc

Providing free content, free resources, free interactive tools on your site, to attract your target market, is a great strategy to increase your sales and sales. The more interactive your site is with your visitors, the more satisfied and experienced they are with your site, the more visitors will rely on your site, and then your site will eventually become a major source of information.

So keep in mind that you provide free content, discussion forum, audio and video files, or even any useful tools for your visitors. These techniques are used to make your visitors always connected to you, which makes it easy to take an interactive action with you at any time that increases your conversion rate and increases your sales.

Now the question is: What sources and tools can you create, give to your visitors, and convey your marketing message?

8. Social networks and Web intelligence tools

The social networking feature of the Internet is that it puts you in front of an audience that discusses topics related to your expertise, as well as related products and services.

In fact, social networks have become the most powerful way to put you in front of your online audience, and global technologies such as Twitter and Facebook have made it very easy.

It’s also easy to use Web intelligence tools, which automatically serve as your media guide, offering you the opportunities you can use in social networks. For example, you can use a site like Google Alerts on www.googlealert.com to search for discussions or posts related to your product or service, to make your transactions at such sites, and of course put your site link in your signature to point to your site with a link Reverse raises your own bonus, as well as contributes to your sales increase.

Google Alerts allows you to easily and continuously respond to all the topics that appear in the industry you work in, and provides you with all the information and news that interests you in this regard, and you will be very happy when you see your posts and your site appears as a result of these results.

9. Commission Marketing

Customers who come by commission marketing are among the least expensive, most profitable, most loyal clients, and a rich source of results and sales for any new business. In fact, these referrals are quicker to buy, less likely to negotiate, buy in larger quantities, and lead you to more profits and multiple profit opportunities as well. Add to this that today’s advertising costs are much lower than in the past. This allows you to use AFLT systems to maximize the results you want from the different technologies you use for your advertising and marketing campaigns by making customers themselves marketing for your business, Marketing the word is the best and most profitable type of marketing.

The large number of referrals usually do not happen this way. It requires certain tools, so I advise you to use the techniques of commission marketing systems – Avalite, as well as the utilities that can easily integrate with your business and generate referrals automatically. For example: Focusing only on offering unique products / services will result in happier customers talking about your products with support and favoritism, and making referrals to you indirectly, uninformed. But when you launch your Affiliate Program and share your profits with others, it will definitely be different.

I am here to tell you about real experience. This is something that we have already done in the Good Things project, where we provide a 50% commission for the avillite, and the results were amazing. So create your own affiliate program immediately, provide banners to your partners to use and send visitors to you, giving special privileges to the partner by giving you a satisfactory percentage of your profits – not less than 25% in the case of the digital product and not less than 10% in the case of the physical product .

Try to imagine how much success and sales you will achieve when you launch an integrated Availite system and how it will impact your business.

10. Web statistics and analysis

(John Wanamaker) .. One of the most famous retailers, and the inventor of pricing tag Tag and multi-department stores .. He said days, “I know very well that 50% of my advertising campaigns are lost in vain .. The problem is that I do not know which 50% Maybe he is unlucky, but we are not.

With tools like Web Analytics and the Google Adwords Conversion Tracker, you can take a quick snapshot to see what your ad campaigns are doing and what is not. These tools will allow you to save money, eliminate unproductive ad campaigns, and create your site to produce more to match your budget that brings you visitors.

For example, check your site on Google Analytics to see which sites send the best visitors to you, to focus on them more, bring visitors to them, put them to the forefront, write your best articles, and broadcast your best press releases. Improving the performance of sites, by creating the ease of navigation, and increasing the rate of change for visitors, so that the visitor finds what he wants with the least effort, will reduce the anxiety and stress of dealing with you.

Save the cost of PPC campaigns on Google Adwords by looking at your site performance and analyzing keywords that bring you a better and more effective number of visitors, and save a lot of money in PPC campaigns.

Conclusion
  
If you’re looking for creative and effective marketing strategies to increase the flow of traffic to your site and therefore your sales, use these 10 previous techniques of e-marketing techniques to grow your business. Start using some of these strategies today, and increase your sales immediately.

What do you think? Are there any other strategies you use? The impact of the discussion and shared with us ..